YOUR VISUAL
CONTEXTUAL
PARTNER
Contextual targeting & beautiful ad units designed to break through the digital clutter
Working with GumGum
Welcome
01
Creative
Gallery
02
Working with
GumGum
03
Pricing
04
Design
05
Work Plan
06
The Team
07
References
08
PREMIUM PUBLISHER
Covid
Centers for Disease Control and Prevention (CDC)
Pfizer
Moderna
Johnson & Johnson
Using computer vision & natural language processing.
Safe Overall
None of the 9 Threat Categories Detected
Positive tone.
IDENTIFICATION
Health & Wellness
Medical Health
Vaccines
Infectious Disease
Medical Tests
Health
Sophisticated contextual technology
Credible & trusted technology
Contextual
audience insights
Unmatched brand safety
High impact & custom ad formats
Targeting capabilities
Quality inventory
Dedicated team
by account
Verity™ is a contextual intelligence technology that can comprehensively analyze text and image content on a web page to ‘read between the lines’ and derive human-like understanding.
Human-like understanding with Verity™
Full-page analysis
Reach your desired audience without relying on personal data or cookies.
Future-proof your targeting
Avoid unsafe content, without constraining campaign reach or performance.
Achieve brand safety and suitability
Hone in on page-level content that will amplify your brand message.
Align with the most relevant content
Enhanced Performance
Verity™ is the only contextual provider to have page-level contextual analysis and brand suitability accreditation that accurately considers all available signals (text, image, audio and video) needed to give a true contextual reading.
GumGum’s credibility in the contextual space has been solidified by multiple third parties
MAGNA: IPG Media Trials
November 2021
GumGum partners with MAGNA to test the impact of contextual targeting on consumer mindset.
GumGum partners with Dentsu to determine the effectiveness and efficiency of contextual targeting vs. behavioral targeting.
DAN Media Trial
(August 2020)
GumGum partners with Lumen Research to put its contextual formats to the test and prove the power of context + creative for capturing the attention of audiences.
Lumen: The Contextual Edge in the Age of Attention
(October 2021)
GumGum is the first independent ad tech provider to earn content-level accreditation for contextual analysis, brand safety and suitability.
MRC Accreditation
(July 2021)
Brand Innovators: Contextual Advertising Awareness Still Has a Long Way to Go
(January 2022)
GumGum partners with Brand Innovators to understand how marketers are responding to the death of the cookie and how alternative tactics are being explored to reach consumers.
Goldman Sachs Investment
April 2021
GumGum received a $75 million investment by Goldman Sachs Growth to accelerate the growth of contextual intelligence.
GumGum Acquires
JustPremium
August 2021
Together, we will become the most powerful global solution for a cookieless future through contextual technology and
high-impact creatives.
GumGum Acquires Playground XYZ
December 2021
First of its kind full-service advertising platform that delivers the Mindset Matrix; creative, content, and consumer attention measurement that is privacy compliant, all in one.
You can reach any audience without cookies, using GumGum’s contextual intelligence technology, Verity™
While GumGum has access to thousands of audience segments, advertisers soon will not be able to rely on cookies to reach their audiences.
01
Instead, GumGum can identify and contextually target the most relevant and safe content to reach a desired audience 100% cookie-free using Verity™.
02
Even better, Verity™ is more cost efficient and opens up scale across site verticals.
03
Reach your audience using Verity™, without cookies, at 2-5x scale, and 40%+ lower cost
Events & Attractions
available to target on any campaign.
Audience Characteristics
that may be relevant for a campaign.
Sample Content Categories
Sleep disorders
Mental health
Substance abuse
Skin & dermatology
Medical Health
Movies & TV
Concerts & music events
Nightclubs
Bars & restaurants
Casinos & gambling
Comedy
Reality TV
Action/Adventure
Video Gaming
Style & Fashion
Sports
Nail care
Skin care
Body art
Console games
eSports
Action-Adventure video games
College sports
Fantasy sports
Auto racing
Boxing
Pop Culture
Health & Wellness
Music & Audio
Alternative medicine
Smoking cessation
Concerts & music events
Nightclubs
Bars & restaurants
Casinos & gambling
Alternative music
College radio
Electronic music
Country music
Food & Drink
Family & Relationships
Single life
Dating
Alcoholic Beverages
Desserts and Baking
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With Verity™, an advertiser can steer clear of unsafe content while targeting the most highly relevant inventory.
Safely maximize reach and performance
Identifies and scores 9 threat categories: Disaster, Drugs, Hate, Illegal, Illness, Sexual, Malware, Obscene, Violence.
Characterizes sentiment: Proportion of positive, neutral, negative tone on the page.
Determines overall page safety.
How Verity’s™ brand safety works
Unlock safe inventory across verticals.
Reach consumers on the most highly relevant and safe inventory that keyword-only solutions would unnecessarily eliminate.
Ensure that you don’t miss out on better-performing inventory.
Benefits of page-level brand safety
As the pandemic was unfolding, Verity accurately deemed ‘safe’ 67%+ of pages containing a covid-related keyword in the GumGum publisher network.
Safe
Unsafe
We use HUMAN to block invalid traffic, and can layer on 3rd party vendors for additional verification, fact-checking and measurement.
GumGum’s custom ad products and creative services ensure your message stands out.
Exclusive, high-impact GumGum ad products
• Scroll
• Carousel
• Custom Lightbox
Interactive add-ons available
Interactive Functionalities
• In-Screen
Expandable Video
Combining high-impact display with autoplay video amplifies your video’s messaging.
Rich, Expandable Video
• In-Screen Frame
• In-Image Canvas
Capture user attention by transforming relevant images into animated takeover ad experiences.
Display Takeover
• In-Screen Expandable
• In-Image Expandable
• In-Corner Expandable
High-impact ads that expand to increase message visibility
Expandable Display
• In-Screen
• In-Image
High-Impact Display
Fully customizable, high impact display ads
Creative build provided for all advertisers at no additional cost.
Verity™ is a contextual intelligence technology that can comprehensively analyze text and image content on a web page to ‘read between the lines’ and derive human-like understanding.
GumGum’s Targeting Capabilities
Verity™-powered Contextual
Additional Targeting
Behavioral
Demo
Vertical
Retargeting
Daypart
Weather Trigger
Geo
Contextual:
Surround relevant content.
Own relevant content.
Surround content about a competitor.
Surround real-time trending content.
Detect and target a color, object, or scene within images.
Sponsorship:
Conquesting:
Trend:
Custom Tech:
GumGum offers quality inventory across all verticals and the ability to target page-level content across those sites.
Verity™ makes trusted, quality sites more valuable to advertisers
Reach of the total online US population.
98%
Comscore
1000 sites.
250+
Monthly Impressions.
200B+
DSP Direct Integrations
Events & Attractions
Medical Health
Movies & TV
Sleep disorders
Mental health
Substance abuse
Skin & dermatology
Concerts & music events
Nightclubs
Bars & restaurants
Casinos & gambling
Comedy
Reality TV
Action/Adventure
Video Gaming
Style & Fashion
Sports
Sleep disorders
Mental health
Substance abuse
Skin & dermatology
Concerts & music events
Nightclubs
Bars & restaurants
Casinos & gambling
College sports
Fantasy sports
Auto racing
Boxing
Pop Culture
Health & Wellness
Music & Audio
Sleep disorders
Mental health
Substance abuse
Skin & dermatology
Concerts & music events
Nightclubs
Bars & restaurants
Casinos & gambling
Food & Drink
Family & Relationships
Single life
Dating
Alcoholic Beverages
Desserts and Baking
Alternative music
College radio
Electronic music
Country music
available to target on any campaign
Audience Characteristics
that may be relevant for a campaign
Sample Content Categories
Reach your audience using Verity™, without cookies, at 2-5x scale, and 40%+ lower cost
Floor 2
Floor 1
While GumGum has access to thousands of audience segments, advertisers soon will not be able to rely on cookies to reach their audiences.
01
Instead, GumGum can identify and contextually target the most relevant and safe content to reach a desired audience 100% cookie-free using Verity™.
02
Even better, Verity™ is more cost efficient and opens up scale across site verticals.
03
You can reach any audience without cookies, using GumGum’s contextual intelligence technology, Verity™
Floor 1
Floor 2
We look forward to partnering!
Graeme Fitzsimmons
Account Director
graeme@gumgum.com
Gina Smart
VP Sales, West
gina@gumgum.com
GumGum Acquires
Playground XYZ
First of its kind full-service advertising platform that delivers the Mindset Matrix; creative, content, and consumer attention measurement that is privacy compliant, all in one.
GumGum partners with Dentsu to determine the effectiveness and efficiency of contextual targeting vs. behavioral targeting.
DAN Media Trial
GumGum partners with MAGNA to test the impact of contextual targeting on consumer mindset.
MAGNA: IPG Media Trials
GumGum is the first independent ad tech provider to earn content-level accreditation for contextual analysis, brand safety and suitability.
MRC Accreditation
#1 in contextual
Verity identifies relevant page content 69% more accurately than leading competitors
Better than behavioral
Verity generated 48% lower cost per click compared to 3rd party behavioral ads.
GumGum Verity proved to be 2x more effective at aligning ads to video content compared to solutions that just rely on metadata, and can lead to 10% recommendation intent (vs only 1% with metadata).
Verity™ is a content-level solution meaning it analyzes all available signals (text, image, audio and video) within an environment rather than just property-level
KEYWORD IDENTIFIER
CONTENT CATEGORY
FULL PAGE ANALYSIS
PAGE SAFETY & SENTIMENT DETERMINED
GumGum offers advertisers sophisticated contextual intelligence technology, beautiful ad formats across all screens and quality publishers representing all content categories
Sophisticated contextual technology
Credible & trusted technology
Contextual
audience insights
Unmatched brand safety
High impact & custom ad formats
Targeting capabilities
Quality
Inventory
Dedicated team
by account
View Demo Gallery Here
Verity™ is a credible and trusted
contextual intelligence solution
GumGum’s credibility in the contextual space has been solidified by multiple third parties
Verity™ is a credible and trusted
contextual intelligence solution
GumGum’s credibility in the contextual space has been solidified by multiple third parties
Verity™ is a credible and trusted
contextual intelligence solution
Creative Gallery
Gen Z Audience
GumGum offers advertisers sophisticated contextual intelligence technology, beautiful ad formats across all screens and quality publishers representing all content categories
Hover over the icons for more information
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Published Research
read more here!
GumGum received a $75 million investment by Goldman Sachs Growth to accelerate the growth of contextual intelligence.
Together, we will become the most powerful global solution for a cookieless future through contextual technology and
high-impact creatives.
GumGum Acquires JustPremium
Goldman Sachs Investment
GumGum’s contextual ad formats drove 22x more attention compared to standard units.
49% of brand marketers are looking to contextual advertising to replace cookies in their marketing efforts.
GumGum partners with Lumen Research to put its contextual formats to the test and prove the power of context + creative for capturing the attention of audiences.
GumGum partners with Brand Innovators to understand how marketers are responding to the death of the cookie and how alternative tactics are being explored to reach consumers.
Lumen: The Contextual Edge in the Age of Attention
Brand Innovators: Contextual Advertising Awareness Still Has a Long Way to Go
